Eric Hemati

Serving All Texans

Family First Life - The Tribe
8705 Shoal Creek Blvd. #200
Austin,TX 78757
Phone: 512-883-3342

Privacy Policy

Date last updated: 04/11/2023

This Privacy Policy describes the collection, use, and disclosure practices with respect to Eldercare Insurance Services, LLC (“we,” “us”, “our,” or the “Company”) and its website,, and any other websites or platforms that the Company may create in the future (the “Platform”).

The purpose of the Platform is to provide information and tools to licensed insurance agents and prospective insurance agents (“Agents”). We also receive information about individuals who are interested in insurance products (“Consumers”) and make such information available to licensed insurance agents who assist individuals with the purchase of the products. We may also work with “Lead Vendors” – companies that collect inquiries from Consumers and pass such inquiries to Agents and Company representatives. Lead Vendors must obtain appropriate consent from Consumers to be contacted regarding specific products before providing us with such Consumers’ information.

This Privacy Policy uses the term “Personal Information” to describe information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.


Because we facilitate the sale of a diverse range of insurance products, our processing of some information on behalf of our agents may fall under another state or federal regulatory framework, like the Health Insurance Portability and Accountability Act (“HIPAA”) and related state laws, or the Gramm-Leach-Bliley Act (“GLBA”) and related state laws.

Specifically, we act as a Business Associate (as defined by HIPAA) if we receive client Protected Health Information (“PHI”) from lead vendors or on behalf of a health plan that is a Covered Entity (as defined by HIPAA). In our role as a Business Associate we collect, use, and disclose PHI to provide services for or on behalf of health plans. For more information about how PHI is used and disclosed, please review the applicable health plan’s Notice of Privacy Practices.

When we receive client information pertaining to certain insurance or financial products, we may collect non-public personal financial information, which is regulated by GLBA. For more information about how non-public personal financial information is used and disclosed, please review the GLBA Notice provided by the financial institution that issued the clients’ policies or products.

This Privacy Policy applies to personal information that is not covered by HIPAA or GLBA.

Personal Information We Collect

The table below details the categories of Personal Information that we may collect or obtain through the operation of the Platform.

Category Examples and Sources
Contact information

Consumers’ and Agents’ name, phone number, and email address, as well as Consumers’ postal address.

We may collect this information about Consumers from Lead Vendors, Agents, insurance carriers, data brokers, and agencies.

We collect this information about Agents from Agents or marketing organizations in the Agents’ product sale hierarchy.

Login credentials

This includes username and password* when Agents or Consumers choose to create an account with us.

Identification information

Agents’ National Producer Number.

We collect this information from Agents when they begin working with us.

Demographic information*

Consumers’ age, date of birth, marital status, language preference, ethnicity, race, and sex or gender.

We collect this information about Consumers when Lead Vendors, insurance carriers, Agents, data brokers, or agencies provide it to us.

Health information*

Consumers’ health information provided in the course of discussions with an Agent or representative, which is relevant to the processing of an application for an insurance product. For example, notes about a Consumer may state that the Consumer has diabetes, as is relevant for an application for a life insurance product.

Sensory information

Audio recordings of Consumer conversations with representatives and Agents in connection with inquiries regarding insurance products. We may also have access to video snippets of user website activity evidencing consent to be contacted. This information is collected from Lead Vendors, Agents, insurance carriers, and agencies.

Commercial information

We collect information about the products requested by Consumers, including information entered into insurance product applications, as provided by you, a Lead Vendor, Agent, data brokers, insurance carriers, or an agency. We also collect information regarding your purchase of insurance products, including the type of product purchased and the corresponding carrier.

Internet or other similar network activity

Automatically-collected information on users’ interaction with the Platform. This may include your browsing history (including the site you came from before visiting our website and the site you went to after leaving our website), duration of browsing session, device ID, and IP address.

Geolocation data

We collect geolocation, which may include precise geolocation,* from users to ensure the security and integrity of the Platform.

Educational and professional information

We collect from data brokers Personal Information about Consumers’ educational background, profession, income, product preference, consumer behavior, and asset ownership. This information is used for offline marketing.

Some or all of the types of Personal Information marked with an asterisk (*) may be considered “sensitive” personal information according to some state laws.

We may also partner with financial processors or payment vendors to provide services to Agents on the Platform, but these parties do not share Personal Information with us.

We do not collect biometric information.

Your information may be provided to us by your spouse or other family member.

We intend to keep the above categories of Personal Information for as long as reasonably necessary to achieve the business purposes for which they were collected. Our general business purpose is to connect Agents with Consumers and facilitate the sale of insurance products to Consumers.

Use Of Personal Information

We may use or disclose the Personal Information that we collect for one or more of the following purposes:

From time to time, we may contact users via email and mail, for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. If you would like to stop receiving marketing or promotional communications via email or mail from us, you may opt out of such communications by contacting us at the toll-free number or email address listed below.

We may also contact users and Consumers via text messaging, but only if such individuals opt in to receive text messages and only within the scope of such consent.

Sharing Personal Information

We may disclose all categories of Personal Information described above in “Personal Information We Collect” to the third parties listed below for the purpose of facilitating the sale of insurance products to individuals who are interested in purchasing such products.

In the future, we may partner with these third parties to tailor and customize our advertising to Users. The practice of targeted advertising may be considered a “sale” of Personal Information under some state laws. For more information about your choices related to this practice, please see “Rights Regarding Personal Information,” below.

Cookie Policy

The website on which the Platform is hosted may use cookies, pixel tags, web beacons, and similar technologies to track and enhance user experience, including technologies placed on the website by third parties, such as advertising network partners. Users’ web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Cookies can also enable us to track and target the interests of our users to enhance their experience on our website. We may use the following types of cookies: advertising and analytics and social media.

You may choose to set their web browser to refuse cookies or to alert you when cookies are being sent. If you do so, some parts of the Platform may not function properly. Our website may recognize certain opt-out preference signals, such as the Global Privacy Control (“GPC”). You may set such a signal through your browser or browser extension.

Children Under The Age of 16

The Platform is not intended for children under 16 years of age. We do not collect information about individuals under the age of 16. No one under age 16 may provide any information through the Platform. We do not knowingly collect Personal Information from children under 16, and we do not have actual knowledge that we sell or share the Personal Information of children under 16. If you are under 16, do not use or provide any information through the Platform. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.

Rights Regarding Personal Information

You may have the following rights (“Data Subject Rights”) with respect to the Personal Information that we collect or process about you. These rights differ depending on where you live (including specifically in California, Virginia, Colorado, Connecticut, Nevada, and Utah), but we will endeavor to respect these rights regardless of your place of residence.

If you or your authorized agent wish to exercise any of these Data Subject Rights, please contact us by following the steps below in ‘Contact Information’ or by clicking here. Before responding to your request to exercise Data Subject Rights, we may require additional information from you to verify your identity or clarify your specific request. We will try to comply with your request as soon as reasonably practicable and in compliance with applicable law. Where appropriate, we will work with third parties in order to fulfil your request.

If we deny any of the above rights, you may have the right to appeal the decision with us. If you would like to appeal a prior decision, please include ‘Appeal’ in your subject line, along with the prior request and related communications. Please send this to us following the instructions located below, in Contact Information. Additionally, you may contact your state’s attorney general if you have concerns about the results of the appeal.

Additional Notice to California Residents

The following disclosures are made in compliance with the California Consumer Privacy Act (CCPA), as amended. In the past 12 months, we have collected the Personal Information described above, and disclosed it to the third parties listed under the section “Sharing Personal Information” for the business purposes identified therein and under the section “Use of Personal Information.” This information falls into the following categories of Personal Information under the CCPA:

Because we engage in targeted advertising, we may “sell” or “share” Users’ Personal Information as defined under some state laws, including California. In the last 12 months, we may have “sold” or “shared” the above categories of your Personal Information with advertising networks, third-party data analytics vendors, and Agents. If you wish to opt out of this use of your information, click here: Do Not Sell or Share My Personal Information.

We do not use or disclose sensitive Personal Information (indicated in the section “Personal Information We Collect” with an asterisk (*)) for purposes other than those specified in Cal. Code Regs. tit. 11, § 7027(m).

Additional Notice to Nevada Residents

Nevada law permits Nevada residents to request that we not sell their personal information. We do not sell personal information as defined by Nevada law. If you are a resident of Nevada and would like to request that we not sell your information in the future, please contact us by following the steps below in ‘Contact Information’ or by clicking here

Contact Information

If you have any questions or comments about this notice, or the ways in which we collect and use your personal information, please do not hesitate to contact us at:

Phone: 1-866-650-1857